Audi: Wenders is responsible for brand and Schuwirth for digital


Henrik Wenders is taking over responsibility for the realignment and global marketing of the brand Audi. As Senior Vice President Audi Brand he will be in charge of Brand Strategy, Customer Insights and Brand Communication as well as Digital, Experiential and Sports Marketing.

Sven Schuwirth, who previously held the position, will be responsible for the area „Digital Experience and Business“. With immediate effect, both of these central pillars are to be transformed on an organizational level into two independent areas and reinforced personnelly.
With Henrik Wenders, an experienced brand and marketing professional with a high level of expertise regarding the topics China, electric mobility and digitalization is strengthening Hildegard Wortmann’s team. Most recently, he developed the Chinese start-up Byton into a global fully-electric premium brand within three years as Vice President of Marketing. He was also responsible for digital and vehicle product management as well as the development of an after sales & service and market entry strategy.
The 47-year-old manager began his professional career in 1992 as an advertising sales assistant. He also was consultant at the advertising agencies Grey Group Central Europa and Jung von Matt. He became Member of the Board of Management for Marketing and Sales at the online marketing company AG in 2001. Henrik Wenders held various management positions at BMW AG from 2002 to 2016. He was most recently responsible as Vice President Product Management BMW i for communication, sales and after sales in the electric car division. He moved to Byton Ltd. in 2016, first to Hong Kong and then to Shanghai. Henrik Wenders started in the AUDI AG Sales and Marketing Division in January 2020 and since April 1, 2020 he is in the position of Senior Vice President Audi Brand.

Henrik Wenders is responsible for the Audi brand, Sven Schuwirth focuses on the Digital Business of the Four Rings (l-r, Photo: Audi)