A swift alternative programme for the Geneva Motor Show: Mercedes-Benz and Mercedes-AMG presented the highlights of their product premieres live on the media portal Mercedes me media.
The digital press conference, which is available as an on-demand video, focuses on the world premiere of the comprehensively updated E-Class with numerous model variants – including the plug-in hybrid versions of the Sedan and Estate as well as the Mercedes-AMG E 53 4MATIC+.
With the new plug-in hybrid models in the compact car segment, Mercedes-Benz is pushing ahead with its electrification offensive. The CLA 250 e as Coupé and Shooting Brake, and the GLA 250 e will complement the range. There are also new engine variants with 48-volt technology and integrated starter-generator (ISG) in the E-Class.
In the summer of 2020, the comprehensively updated E-Class will be launched, initially as Sedan, Estate and All-Terrain models. Coupé and Cabrio – as well as the China-exclusive long-wheelbase version of the sedan – will follow soon after. The most important highlights of the model update are a more dynamic design, the next generation of driver assistance systems, the higher level of comfort and the expansion of the model portfolio to include numerous electrified drive systems.
The complete press conference, the expert walkarounds and the media talk on sustainability in motorsports can be seen in full length as an on-demand video on Mercedes me media: https://media.mercedes-benz.com/gims2020
The complete media special on the latest product innovations can be found there as well. All current information is also available on Twitter @MB_Press.
The product premieres are presented by the Daimler Board Members Ola Källenius, Britta Seeger and Markus Schäfer, hosted by Katie Linendoll (Photo: Daimler)