ITB MICE Forum now with an international focus


The theme focus of this year’s ITB MICE Forum at the ITB Berlin Convention is interaction and participant event formats, where qualified MICE experts will provide valuable know-how and examine forward-looking topics. In its role as the official MICE partner of ITB Berlin, the Association of Event Organisers (VDVO) has significantly expanded the MICE segment.

Complementing the two-day ITB MICE Forum on 4 and 5 March, the ITB International MICE Forum is taking place for the first time on Friday, 6 March. Room New York 1 in Hall 7.1a is where all the sessions will take place.
Day one of the conference on Wednesday, 4 March will focus on interaction, participant event formats and AI. On Thursday, 5 March, the main topics will be event and crisis management.
On Friday, 6 March, the ITB International MICE Forum will celebrate its debut (10.45 a.m. – 2.45 p.m.). This is the first forum of its kind at ITB Berlin. It will be moderated by Caleb Parker, director and founder of Bold London, who specialises in innovation and technology in the MICE market. During the sessions, international players will look at how a new work trend is influencing the event industry. Experts will have tips on key elements of the omnipresent phenomenon of influencer marketing. Best practices will be presented highlighting strategies that can potentially prolong the life cycle of an event. Rounding off the programme Kevin Jackson, director of Ideas and Innovation at The Experience is the Marketing, and a well-known event industry pioneer, will explain how event management professionals can set up carefully staged micro moments to increase participant activity at any given moment.
The MICE Hub is the place to head for industry representatives and exhibitors, where they can discuss meetings, incentives, conventions and events. From 4 to 6 March in Hall 7.1a on Stand 200, selected exhibitors will present their new products.

Detlef Wintzen of insglück at ITB MICE Forum 2019 (photo: Messe Berlin)