ISPO Shanghai with successful restart of business


From 3 to 5 July, 17,776 visitors came to ISPO Shanghai 2020 to learn about future development and to experience new products in the segments of Outdoor, Snowsports, Sport Trends, Running, Health & Fitness, Water Sports, and Manufacturing & Suppliers.ISPO Shanghai has thus seen an increase of 14% in the number of visitors and kept the momentum for the third year in a row. With myriads of people flooding to the exhibition and omni-channel marketing, ISPO Shanghai proved itself as a starting point for the sporting goods industry to recover from the COVID-19 pandemic.
ISPO Shanghai 2020 gained a total of 350 brands to exhibit, hosted more than 50 industry forums and events, and attracted 17,776 visitors. Klaus Dittrich, Chairman & CEO of Messe München commented: “We are very pleased to see ISPO Shanghai coming back stronger with an increase in the visitor number and even better experience. It also marks the restart of the outdoor and sporting goods industry in China and breaths the confidence to the whole industry globally that the sports lifestyle is returning and will be valued even more after the COVID-19 pandemic.“
Due to COVID-19, many outdoor and winter sports brands either cancelled or delayed their plans at the beginning of the year and came all the way to ISPO Shanghai to complete their long-awaited launching plans. This also helped ISPO Shanghai to expand its segments of the exhibition this year. In addition, ISPO Shanghai 2020 partnered with IWF Shanghai 2020 and co-located with each other to showcase synergies in the cross-field sports industry.
Crossover key opinion leader (KOLs) and sports influencers called on ISPO Shanghai 2020. They were invited to tour exhibitor booths, participate in interactive areas and recorded their journey in forms of live streaming, VLOG, etc. More than 100 KOLs were invited on-site and influenced a total of over 20 million followers. ISPO Shanghai built a live streaming platform for exhibitors to present their products and technology during the exhibition. In total 22 live streams were broadcasted and 28,918 page views recorded. Many distributors and retailers who could not participate in the exhibition were able to see what’s new at ISPO Shanghai and communicated with exhibitors by a single tap on their smart phones.
The next stop of “restart”, ISPO Beijing 2021, will be held at the China International Exhibition Center (new venue) from 14 to 16 January, 2021.